To make the Guides visible only to the new users during their initial visit, you should create a user segment.
Let's say they are coming from the page which has the URL like the following;
So we can create a segment as shown below:
So this guide will only be visible to the users who have visited the page with the "/register" part in it.
You can also send us user attributes if you keep such a log on your own. And then create user segments with these attributes.
Please check out our video for a detailed look into how to display content to only new users.