Monthly Active User (MAU) is the total number of unique user IDs that login to your platform in any given month. We don't charge you for dormant (idle) users who may be in your database but don't log any activity during a given month.

We give unique user IDs to each unique browser session.

We do NOT count these kinds of logins as new monthly active user:

  1.  When a user logins to your platform on the same browser at different times. If your user signs in to your platform ten times a day on the same browser, it's only one user in a given month.
  2. When a user logins to your platform on same browser's different windows and tabs.
  3. When a different user with a different email address or account ID logins to your platform on the same browser's different windows and tabs. If your users' friends or coworkers with their own account login to your platform on the same browser, it's only one user in a given month.

We count these kinds of logins as new monthly active user:

  1. When a user logs into your platform on a private (incognito) window.
  2. When a user logins to your platform on a totally different computer. If your user logins to your platform on the desktop computer both office and home, we count these logins as two users in a given month.
  3. When a user logins to your platform after s/he deletes browser cookies.

When you've reached the limit, i.e. 1,000 users, we stop showing the guides to your users with new unique user IDs and inform you. 

How can I use my MAU thriftily?
If you have hundreds of thousands of monthly unique visitors, there are two ways to use your MAU sparingly.

  1. You can embed our tracking code behind the login page. In this situtation, we count only your users who signed in as a monthly active user. We do not charge for your all website visitors.
  2. You can also create custom events on Google Tag Manager to load our trigger code on specific pages or cases. If your users do not trigger custom events which you created on GTM, we don't load our script. Namely, we don't count as these users as monthly active users. It offers you to use your MAU limit more economically. You can take a look at this article to learn more about how to set a GTM Trigger to load UserGuiding tag only on the pages you want

Related Article:
What happens when I exceed my MAU quota?

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