It is not always easy to learn a new product. Try remembering some of your first-time experiences. If not, you might overestimate how much your users know about your product and how to use it.
⚠️ This will lead you to create long, very detailed tours lacking some of the key contexts that actually make the experience useful.⚠️
You already know how it is important to define an objective for a product tour, that how these goals are what have been feeding a user's Aha moment.
Do you also know what is currently stopping a user from reaching that?
- If it's not knowing what they will gain - tell them at the first step what that is.
- If it's believing that it's not worth the effort - show them they'll be there in 3 or 4 steps.
- If it's not knowing what they should do next - explain the friction points, key concepts unique to your product to encourage their desire to explore more.
Hint 💡: Ensure you set expected time or the number of steps early on. To show the number of steps and progress bar in a guide, activate the Step Progress Indicator.