It is not always easy to learn a new product. Try remembering some of your first-time experiences. If not, you might overestimate how much your users know about your product and how to use it.
This will lead you to create long, very detailed tours lacking some of the key contexts that actually make the experience useful.
You already know how it is important to define an objective for a product tour, that how these goals are what have been feeding a user's Aha moment.
Do you also know what is currently stopping a user from reaching that?
- If it's not knowing what they will gain - tell them at the first step what that is.
- If it's believing that it's not worth the effort - show them they'll be there in 3 or 4 steps.
- If it's not knowing what they should do next - explain the friction points, key concepts unique to your product to encourage their desire to explore more.
Hint 💡: Ensure you set expected time or the number of steps early on. To show the number of steps and progress bar in a guide, activate the Step Progress Indicator.