Overview

This article explains how UserGuiding integrates with Mixpanel, an analytic platform that helps you analyze user data in real-time to identify trends and understand user behavior.

When Mixpanel Integration is activated, you can more deeply analyze and target the user onboarding experience that you created with UserGuiding.

By setting up onboarding, activation, and retention funnels in Mixpanel, you can also test and adjust your guides for these metrics.

What do you need?

A Mixpanel account and UserGuiding account, both fully installed on your site and domains.

How To Activate Mixpanel Integration

You can enable this integration by using the toggle within the Integrations Tab under the Settings Section.

When it is enabled, UserGuiding will automatically send onboarding material performance data, for each user, to your Mixpanel account.

Event Tracking

Once activated, you can find UserGuiding data as custom events in Mixpanel, ready to be used as part of any Mixpanel chart, report, or funnel.

To check how a particular user performs with your UserGuiding Onboarding material, go to Users > Explore > X User > and examine the event data given inside the Activity Feed.

You can also filter your users in Mixpanel according to the UserGuiding's NPS score they've given you, you can use NPS_SCORE_USERGUIDING as the filter.

In the example below, we've wanted to get the list of users who've given us a 10 as NPS score.

Events that UserGuiding send to Mixpanel includes:

1. Guide Preview Start:

It means that the first step of a guide is previewed by a user. To see which guide it is, click on the guide started (userguiding).

You'll see the guide's ID, name, and the URL of the page on which the user has seen its first step.

2. Guide Preview Complete:

It means that a user has gone through all steps of a guide and seen its last step. To see which guide it is, click on the guide completed (userguiding).

You'll see the guide's ID, name, and the URL of the page on which the user has seen its first step.

3. NPS Open:

It means that your Promoter Survey is seen by a user. To see the URL of the page in which the user has seen the survey, click on the nps survey shown (userguiding).

4. NPS Score Submit:

It means that a user has given you a certain NPS score. To see the NPS score value, click on the nps score submit (userguiding)

You'll see the survey question, and the URL of the page on which the user has seen the survey

5. NPS Feedback Submit:

It means that a user has given a written answer to the question of your Promoter Survey. To see the answer, click on the nps feedback submit (userguiding)

6. Hotspot Interaction

It means that a user interacted with a hotspot group and seen hotspot content. (remember, hotspot groups can have multiple hotspots as contents).

You'll see the hotspot group ID, interacted hotspot's ID/title, name of the hotspot group, and the URL of the page on which the user interacted with the hotspot.

hotspotTitle is the extracted hotspot title from hotspot content.

7. Checklist Item Trigger

It means that a checklist guide is triggered by a user. To see which guide is triggered from which checklist, click on the checklist item triggered (userguiding).

You'll see the checklist's name / ID, guide name / ID, and the URL of the page on which the user has triggered the guide from the checklist.

8. Resource Center Guide Trigger

It means that a Resource Center guide is triggered by the user. To see which guide it is, click on the resource center guide triggered (userguiding).

You'll see the Resource Center's name / ID, guide name / ID, and the URL of the page on which the user has triggered the guide from the Resource Center.

9. Resource Center Checklist Guide Trigger

It means that a guide in a checklist that is put in a Resource Center as a module is triggered by a user. To see which guide it is, click on the resource center checklist guide triggered (userguiding).

You'll see the Resource Center's name / ID, checklist's name / ID, guide name / ID, and the URL of the page on which the user has triggered the guide from the checklist within the Resource Center.

10. Resource Center External URL Click

It means that an external URL in a Resource Center is clicked by a user. To see which external URL is clicked from which Resource Center, click on the resource center external url clicked (userguiding).

You'll see the Resource Center's name / ID, external URL, and the URL of the page on which the user has clicked on the external URL within the Resource Center.

11. Resource Center Article Link Click

It means that a search article in a Resource Center is clicked by a user. To see which search article is clicked from which Research Center, click on the resource center article link clicked (userguiding).

You'll see the Resource Center's name / ID, article link, and the URL of the page on which the user has clicked on the article link within the Resource Center.

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