Overview

This article explains how UserGuiding integrates with Mixpanel, a platform that helps you analyze user data in real-time to identify trends and understand user behavior.

When Mixpanel Integration is activated, you can more deeply analyze and target the user onboarding experience you created with UserGuiding.

By setting up onboarding, activation, and retention funnels in Mixpanel, you can also test and adjust your Guides for these metrics.

How To Activate Mixpanel Integration

You can start by going to your Mixpanel account and navigating to the project you want your UserGuiding events to stream.

Then go to your 'Project Settings' through the menu shown below.

Under 'Access Keys' there, you can find your 'Project Token' and copy it.

Then sign into your UserGuiding account, go to your Integrations Tab under Settings, and click Activate for Mixpanel.

On the opening pop-up, paste your Mixpanel 'Project Key' you copied. If your Mixpanel project data is on EU servers, you should select the 'EU Data Residency' option. If not, use 'Standard Server', then click 'Save'.

You are all set! UserGuiding will immediately start sending onboarding material engagement data, for each user, to your Mixpanel account.

Event Tracking

Once activated, you can find UserGuiding data as custom events in Mixpanel, ready to be used as part of any Mixpanel chart, report, or funnel.

To check how a particular user performs with your UserGuiding Onboarding material, go to Users > Explore > X User > and examine the event data in the Activity Feed.

Event Format

<EVENT_NAME>
<EVENT_PROPERTIES>

Event Example

banner button click (userguiding)
bannerId: 36
bannerName: Banner Name
buttonId: 0910f959-f611-4f42-9337-3964d7f9e005
ctaText: Explore Now
userId: USER-ID
pageUrl: https://panel.userguiding.com/dashboard

Find the list of all events UserGuiding emits to integrated tools in this article.