This article explains how UserGuiding integrates with Mixpanel, a platform that helps you analyze user data in real-time to identify trends and understand user behavior.

When Mixpanel Integration is activated, you can more deeply analyze and target the user onboarding experience you created with UserGuiding.

By setting up onboarding, activation, and retention funnels in Mixpanel, you can also test and adjust your Guides for these metrics.

Important: Currently, we only support US servers on Mixpanel, so make sure your Mixpanel project's data residency is set to the US. We will start supporting EU servers soon!

You can start by going to your Mixpanel account and navigating to the project you want your UserGuiding events to stream.

Then go to your 'Project Settings' through the menu shown below.

Under 'Access Keys' there, you can find your 'Project Token' and copy it.

Then sign into your UserGuiding account, go to your Integrations Tab under Settings, and turn on the toggle for Mixpanel.

On the opening popup, paste your Mixpanel 'Project Key' and click 'Complete Integration'.

You are all set! UserGuiding will immediately start sending onboarding material engagement data, for each user, to your Mixpanel account.

Once activated, you can find UserGuiding data as custom events in Mixpanel, ready to be used as part of any Mixpanel chart, report, or funnel.

To check how a particular user performs with your UserGuiding Onboarding material, go to Users > Explore > X User > and examine the event data in the Activity Feed.

UserGuiding sends the following events to Mixpanel:

It means that a user previews the first step of a Guide. To see which Guide it is, click on the guide started (userguiding).

You'll see the Guide's ID, name, and URL of the page on which the user has seen its first step.

It means that a user has gone through all steps of a Guide and seen its last step. To see which Guide it is, click on the guide completed (userguiding).

You'll see the Guide's ID, name, and URL of the page on which the user has seen its first step.

It means that a user sees your Promoter Survey. To see the URL of the page in which the user has seen the survey, click on the nps survey shown (userguiding).

It means that a user has given you a certain NPS score. To see the NPS score value, click on the nps score submit (userguiding)

You'll see the survey question, and the URL of the page on which the user has seen the survey

It means that a user has given a written answer to the question of your Promoter Survey. To see the answer, click on the nps feedback submit (userguiding)

It means that a user interacted with a hotspot group and saw Hotspot content. (Remember, Hotspot Groups can have multiple Hotspots as contents).

You'll see the Hotspot Group ID, interacted Hotspot's ID/title, the name of the Hotspot Group, and the URL of the page on which the user interacted with the Hotspot.

hotspotTitle is the extracted Hotspot title from Hotspot content.

It means that a user triggers a Checklist Guide. To see which Guide is triggered from which Checklist, click on the checklist item triggered (userguiding).

You'll see the Checklist's name / ID, the Guide's name / ID, and the URL of the page on which the user has triggered the Guide from the Checklist.

It means that the user triggers a Resource Center Guide. To see which Guide it is, click on the resource center guide triggered (userguiding).

You'll see the Resource Center's name / ID, the Guide's name / ID, and the URL of the page on which the user has triggered the guide from the Resource Center.

It means that a Guide in a Checklist that is put in a Resource Center as a module is triggered by a user. To see which Guide it is, click on the resource center checklist guide triggered (userguiding).

You'll see the Resource Center's name / ID, the Checklist's name / ID, the Guide's name / ID, and the URL of the page on which the user has triggered the guide from the checklist within the Resource Center.

It means that a user clicks an external URL in a Resource Center. To see which external URL is clicked from which Resource Center, click on the resource center external url clicked (userguiding).

You'll see the Resource Center's name / ID, external URL, and the URL of the page on which the user has clicked on the external URL within the Resource Center.

It means that a user clicks a search article in a Resource Center. To see which search article is clicked from which Research Center, click on the resource center article link clicked (userguiding).

You'll see the Resource Center's name / ID, article link, and the URL of the page on which the user has clicked on the article link within the Resource Center.