While creating a path (guide), you can think there is a lot to cover, and users need to know each solution you provide for them. This might lead you to end up with long, detailed, and help-article-alike guides.
Let's resist that urge! ✋
A guide is meant to drive a certain behavior from your end-users. Only if it is brief and to the point, it can keep your users informed and engaged.
To succeed, try focusing on small bite-sized bits of education and limit each tour to have one objective. Thus, you will design the most straightforward, shortest, and engaging guided path that brings the user to that goal.
Why is Completion Rate Important?
Completion Rate shows the percentage of end-users who started your guide, proceeded until the last step, and completed it. It's an indicator of your guide's performance.
"Guides that are longer than 7 or 8 steps have lower completion rates than 20%. "
Thorough but concise messaging keep your users informed but still engaged. Don’t use 10 steps when 5 steps are just as effective.
Because anything more than 5 or 6 steps and you're likely overwhelming users, or they are failing to really internalize what you're teaching.
If you give too much information on any tour, your users will soon forget about them. Or, they get bored before the finish line and lose their interest in the experience created.
To avoid that:
- Make sure that information given has a new, immediate value.
- Don't explain UI elements that are already easy to understand.
- Show one at a time - give users time to act on and digest.
Hint💡: Keep an eye on any active guide's Step Analytics to check whether it has a particular step making people leave the tour. Then, change and shorten your guide to that particular step number.