On UserGuiding, you can create custom themes; this feature allows you to customize your content's design and overall appearance. So that every guide, banner, checklist, and NPS survey you publish can look native-like with a custom theme befitting your web application.
In the Start-up plan, you're allowed to create a single custom theme, and also UserGuiding Branding will be visible on your content.
There is no limitation on customization in Growth and Enterprise plans. Thus, you can create multiple custom themes. Also, on these 2 plans, UserGuiding Branding won't be visible on your content.