After publishing your Userguiding content to your web platform, all end-user interactions related will be presented on the Analytics dashboard.
There, you can track the performance of your onboarding material in detail. Consequently, you'll be able to see what is and isn't working with your content.
The dashboard can be accessed by clicking on Analytics > Dashboard.
The Analytics dashboard can present information from different content such as Guides, Hotspots, Checklists, and NPS.
By default, Guides will be already selected when accessing the Analytics page. However, you can switch to any other content just by clicking on its name.
Important: If you haven't created at least one guide, you'll see a shortcut button to create it. If you have created it, ensure to activate it and publish it live on the Guide settings.
Tracking your analytics data
The Guides tab includes the following indicators:
1 - The total number of unique views from all your active guides within the last 7 days.
2 - Whether the total number of unique views increased or decreased compared to the previous week and the difference.
Three possible filters can be applied to the Guides data:
1 - Dropdown: by default, the respective data will be presented based on all your active guides. However, you can select a specific guide.
2 - Date picker: you can change the date range and pick a longer or shorter period.
3 - Interval selector: based on the chosen date range from the second filter, you can set a daily, weekly, or monthly interval to present your data on the graph.
Interacting with the graphs
Line Chart: once you have applied your filters, you'll see a blue line on the line chart representing the View Count (how many users have seen the guide/s) and the green one representing the Completion Count (how many users have completed all the steps within the guide/s).
To gather specific data, hover over the chart, as shown below.
Pie chart: if the All Guides option was selected on the dropdown filter, you'd also notice a pie chart that shows the total view count for all guides. Their date range will be based on the date picker filter.
If you want to know each guide's total view count, just hover over the desired percentage.
Table: The following table will also be shown by applying the same filters as the graph above. Guides will be listed in descending order based on the View Count, and you can also check the individual Completion Rate for each Guide.
You can keep track of the number and percentage of the unique users who have proceeded towards later steps in each guide.
For each guide, we provide the total number of unique views per step and the percentage of people who've moved on to the later steps.
This way, you can keep informed regarding the efficiency of your guides, and later on adjust them to create the most successful walkthroughs.
In order to find the Step Analytics, you should filter data from a specific guide instead of the All guides option on the dropdown filter.
To see information in detail of a specific step, just hover over it:
Finally, you'll see a button called Export CSV at the bottom of the page, where you can export the data in a spreadsheet format. If you choose a specific guide in the first filter or all guides, this will be reflected in the final result.