After publishing your Hotspots to your web platform, all end-user interactions related will be presented on the Analytics Dashboard.
There, you can track the performance of your Hotspot Groups in detail and have a better insight into the engagement and success of each live hotspot.
Where to find Hotspot Analytics?
The dashboard can be accessed by clicking on Analytics > Dashboard.
By default, the dashboard shows how all of your guides performed over the course of the last 7 days. However, you can switch to Hotspots Tab by clicking on its name.
Important: If you haven't created at least one Hotspot Group, you'll see a shortcut button to create it. However, if you have created it, ensure to activate it and publish it live on the Hotspot Settings.
Tracking your analytics data
The Hotspots Tab includes the following indicators:
1 - The total number of unique interactions between your end-users and all active hotspots within the last 7 days.
2 - Whether the total number of unique interactions is increased or decreased compared to the previous week and the difference.
* unique interaction: the first time a unique user sees a hotspot open. See the example below.
Three possible filters can be applied to the Hotspot Group data:
1 - Dropdown: by default, the respective data will be presented based on all your active hotspot groups. However, you can select a specific group.
2 - Date picker: you can change the date range and pick a longer or shorter period.
3 - Interval selector: based on the chosen date range from the second filter, you can set a daily, weekly, or monthly interval to present your data on the graph.
Interacting with the graphs
Line Chart: once you have applied your filters, you'll see a blue line on the line chart representing the interaction count (how many unique users have interacted with a hotspot).
You can see data-specific interaction data for all hotspot groups or a particular hotspot group you select from the dropdown menu above the chart.
To gather specific data, hover over the chart, as shown below.
Pie chart: If the All Hotspots option was selected on the dropdown, you'd also notice a pie chart that shows the total interaction count for all guides. The date range of the presented data will be based on the date picker.
If you want to know each hotspot group's total interaction count, just hover over the desired percentage.
Table: The following table will also be shown by applying the same filters as the pie chart above. All hotspot groups will be listed in descending order based on the interaction count.
If you'd select a specific hotspot group from the content dropdown, the charts will show analytics data for individual hotspots belonging to that group.
Finally, you'll see a button called Export CSV at the bottom of the page, where you can export the data in a spreadsheet format. If you choose a specific hotspot group in the first filter or all hotspot groups, this will be reflected in the final result.