Once you have created at least one user segment through the Users Page, you can now show any of your onboarding materials to specific audiences.
Whether you're configuring a Guide, Hotspot, Checklist, etc., you will notice a section called Audience Segmentation. There, you'll choose the Custom Segment option and the segment you've created.
In the example below, we have decided to show the content only to our trial users.
Note: You can add multiple segments and combine them with AND/OR to customize your segmentation even more.