Introduction
Launching new features or updates is only the first step. The crucial part is understanding how these changes resonate with users. In-app surveys provide immediate and actionable feedback, enabling Product Teams to measure the impact and effectiveness of new features.
Objective
This guide aims to help Product Teams use in-app surveys to gather user feedback on new features or updates, facilitating rapid iteration and improvement.
You can find more information on implementing UserGuiding Surveys in this article.
Creating a Feature-Specific Feedback Survey
Focus on the New Feature: Clearly define the feature or update you want feedback on.
Question Design: Ask direct questions about the user's experience with the new feature. For example, "How has [new feature] improved your experience with our app?" or "Did you encounter any issues while using [new feature]?"
💡 Pro tip: You can use Survey Logic to ask follow-up questions based on different answers to collect more nuanced & actionable insights.
Targeting Users of the New Feature
Identifying Relevant Users: Target users who have interacted with the new feature since its launch. You can easily send these attributes to UserGuiding and start segmenting your users according to their activity. Alternatively, if you already sent the user IDs of those users, you can upload a CSV file to create this segment. Once you create your segments, you can easily assign the correct segment to the Survey through the Configure tab.
Contextual Deployment: Trigger the Survey soon after the user engages with the feature to capture immediate impressions.
Embedding the Survey in the App
Non-Disruptive Placement: Integrate the Survey in a way that doesn't disrupt the user's normal app usage.
Optimize for Engagement: Make sure the Survey is concise and clearly related to the new feature. Set the Page Targeting rules to show the Survey only on relevant pages (i.e., the new Segmentation Page). You can also set the extra display conditions to deliver the Survey at a time when there's a higher chance of getting a response from your audience.
Analyzing Feedback for Actionable Insights
Immediate Review: Assess feedback quickly to understand initial user reactions and identify any urgent issues.
Deeper Analysis: Use detailed responses to inform longer-term improvements or feature enhancements.
You can quickly analyze who responded to your Survey through your Users Page. You also have the option to explore each Survey through its analytics page.
Iterating Based on User Input
Quick Iterations: Implement changes or fixes based on user feedback promptly.
Ongoing Evaluation: Continuously gather feedback even after initial adjustments to ensure the feature evolves in line with user needs.
Conclusion
Surveys are vital for evaluating the effectiveness of new features or updates in your app. They provide the insights needed to make rapid improvements, ensuring your app continuously evolves to meet user expectations and preferences.