Overview

Monthly Active Users (MAUs) are initially the total number of unique users visiting the pages where the UserGuiding container code is installed. This article explains in detail how the MAU is calculated.

To access your current MAU total, go to Analytics > Dashboard:

🤓 Important: MAU count is independent of the status of your content! If you have installed UserGuiding on your platform, MAUs will be calculated automatically, even if you do not have any active guides.

Methods to Calculate MAU

1 - The Default Method:

UserGuiding stores user history on browsers' local storage by default. The container code installed on your platform recognizes unique browser sessions and creates unique user IDs for them. We link each end user's event history (seeing a guide or responding to the Promoter Survey) to their unique IDs.

In the default method, we count these kinds of logins as new monthly active users:

  • When a user visits your platform on a private (incognito) window.

  • When a user visits your platform on a totally different computer or browser.

  • When a user visits your platform after s/he deletes browser cookies.

We do NOT count these kinds of logins as new monthly active users:

  • When a user visits your platform on the same browser at different times.

  • When a user visits your platform on the same browser’s different windows and tabs.

  • When a different user with a different email address or account ID logins to your platform on the same browser's different windows and tabs.

2 - User Identification is enabled:

With this feature, you can send precise user IDs for your end-users. This cancels out MAU's dependency on unique browser sessions. Instead, you start defining your exact MAU count (user base) with the ids you send us.

Identifying users has additional perks, such as having persistent user data at UG and access to our user API.

You can enable User Identification from Settings > User Identification > Enable User Identification.

☝️ Note here: If you've reached your MAU quota before the end of a month, your live UserGuiding content will not be visible to your end-users. We will always inform you before and when this happens.

Related Articles:

How can I utilize my MAU quota more economically?

Is UserGuiding pricing per application or domain?

Did this answer your question?